Established in 1954 as a hardware and automotive store in downtown Dumaguete, RUSI had its humble beginnings as a shoe repair and junk shop that collected scrap metals and abandoned vehicles after World War II. This entrepreneurial spirit — a legacy bequeathed by the company’s patriarch and founder Nicanor Ramas – Uypitching — also serves as the family’s testament to how they overcame those early years of poverty and extreme hardship through sheer hard work, perseverance and strong determination.
Nicanor’s three older sons — Jose, Segundo, and Antonio — continued operating the business after their father’s demise in 1967. Vowing to “never forget where we came from in order to remind us of who we are and where we want to be,” the brothers have made sure that family members are constantly reminded of their modest origins so that they remain motivated by the same spirit of industry and resolve in continuously improving their lives.
In 1987, a pivotal incorporation by the 4th son, Nicolas, reorganized and paved the way for its growth nationwide as Ramas-Uypitching Sons, Inc. (RUSI) led by grandson, Ernesto. With its focus on Filipino-branded RAM cycles, RUSI has since maintained its position as market leader in the region.
Today, RUSI remains first and foremost a family business where each member is an integral part of a unified whole. This strong family culture has helped the company grow and nurture employees toward a shared vision of corporate excellence through discipline, dedication and diligence. It believes in personal responsibility and holds accountability in high regard, recognizing and rewarding exceptional performance – thus bringing real progress to people.
It believes in personal responsibility and holds accountability in high regard, recognizing and rewarding exceptional performance – thus bringing real progress to people within and outside the company.
